Lischkge Motors

10200 US 50, AURORA, IN 47001

www.auroramack.com

The History Behind Lischkge Motors

Lischkge Motors' success today reflects the experience, hard work and commitment to the customer-foundations placed by Clayton W. Lischkge and wife Jesalena.
Clayton, a German descendent, was born and raised on Decatur St. along the Ohio River in Aurora, Ind. He was an apprentice mechanic as a young man, working for little or no pay in exchange for learning the trade. In June of 1924, Clayton married Jesalena Rogers. In August he leased a building on Second St. in, Aurora starting his own business. "All Repair Work Must Give Satisfaction" was his prevailing business philosophy. He repaired a variety of vehicles, including the town of Aurora's fire truck, and Southern Indiana Telephone Co.'s AB Mack, nicknamed "Macksine."
Perseverance in harsh business conditions helped the Lischkges to survive the Great Depression and floods. Clayton's frugality kept the doors open. Jesalena says, "Even when there wasn't any work, Clayton paid his help with the money he had saved." With the depression ending, the Lischkges purchased a horse livery on Judiciary St. in Aurora, completely refurbished the building and moved the business there in 1933. The legendary flood of the Ohio River in 1937 completely covered the town of Aurora, and its crest put the water level at 7 feet on the Lischkge's second floor. Undaunted, Clayton became an authorized Mack Truck distributor in 1938.
The company and the Ohio River Valley prospered in the years prior to World War 11. "During the war, everybody needed trucks but nobody could get them," says Clayton's son, Bobby. "Daddy had one truck. Roadway couldn't purchase it; nobody could. They didn't have high enough priority. The eventual purchaser of Daddy's truck was a lumber mill in Ripley County. They had the highest priority. They made gun stocks for the army!" After serving in World War 11, Bobby joined the company in 1946.
In 1964, when the Ohio River flooded four times, Clayton and Bobby said they'd had enough, and Lischkge Motors moved to higher ground. The company purchased the Round Barn on US 50 in Aurora, which is its current place of business. Built in 1901, the structure is 100 feet high and 100 feet across, making it the largest round barn in the State of Indiana. It took the Lischkges two years to convert the wooden structure to concrete block and steel. The Lischkge's engineering feat defied critics who said that it couldn't be done and astounded professional engineers who viewed the final result. The building is now a preserved historic landmark as well as a thriving business, which operates as a full-service Mack Truck facility employing 20 people. Both Clayton and Jesalena retired in 1974, after Jesalena had been the company's bookkeeper for 50 years and Clayton had devoted half a century to the business. Clayton passed away in 1983. The foundation set by Clayton and Jesalena helped the company survive the record-breaking prime rates, which peaked at more than 20 percent in the early 1980s. The company has received numerous awards through the years in New Truck Sales, and Outstanding Parts Sales. In 1998, the Lischkge family, company employees, friends and customers celebrated 60 years as an authorized Mack Truck Distributor, making Lischkge Motors the third oldest Mack Truck distributor in the world today. Lischkge Motors is still family owned and operated, with Bobby devoting 40 years of service along side his father and assuming the leadership with his wife, Tessie, over the past 30 years. A third generation has been added with Bobby and Tessie's son, Robert as the service manger, and Lori as the sales manger. Clayton's philosophy of 80 years ago continues to guide Lischkge Motors today and tomorrow: "Our service must give satisfaction."
Right: The Lischkge Family: In Front, Jesalena Lischkge; Back Row:Left to Right, Robert Lischkge, Lori Lischlcge, Tessie and Bobby Lischkge)

Right: At the Farmer’s Fair, 1926, (L to R) Earl Lischkge, William Lischkge (Clayton’s Farther), Carl Mattox (in wrecker), J. Wilber (Bookkeeper), and Clayton Lischkge.