The history of James River Equipment dates back to the 1920's and Holly, Colorado. Rudolph Romer, great grandfather of Mark Romer, the president of James River Equipment, opened a John Deere dealership there in 1926. The dealership prospered in spite of the depression, largely due to the people and their commitment to the customers. The business grew and in 1977, the Romer family took advantage of an opportunity acquire a dealership in Virginia. James River Equipment was born as a John Deere construction and forestry equipment dealer.
Today, James River Equipment has locations in Virginia, North Carolina and South Carolina serving as your Construction and Forestry dealer as well as your Agriculture and Consumer Products dealer. In addition to John Deere products, the company also sells complimentary brands that include Timberjack, Sullair, and Sakai.
The people working at James River Equipment are what make the business successful. Rather than take a "big box retailer" approach and decide inventory for each store at a corporate office, the individual locations control inventory to meet the needs of the surrounding community. Parts and service are handled the same way; 'What do our customers need?'
The result is a growing business that has been recognized with the John Deere Partners in 
Excellence Award four years running. Only two other dealers have won this award four consecutive years, and one of them is the Romer business in Colorado. The growth in sales, rentals, parts and service is a direct reflection on our loyal customers.
We want to be a partner in your growth in the years to come. We assure you that we will be flexible, aggressive and attentive in our pursuit of a partnership based on quality and satisfaction.
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| Manufacturer | Sell Equipment | Sell Parts | Service Center | Authorized Facility |
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| John Deere |
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